Rudy and Alexis - Magic Marketplace, Las Vegas
Rudy: "My style, is actually brother's brand and my brother's clothes. I'm here to keep him company. It's refined, dressed up sort of streetwear."
Alexis: "Well, it's [my company] based in Stockholm and been around for 4 years. We do a sneaker/fashion, sort of hybrid shoes. I don't know what I'm inspired by, in Stockholm it's all about rolling-up your pants and showing off your socks. This is a vintage Pendleton."
First, let me state that I've never been to Sweden. (The closest I've been is Denmark.) Yet, I find it both romantic and reassuring that my perception is that these two men are fine examples of Swedish street fashion. I mean, look at Rudy's uber-masculine construction worker shoes and Alexis' layering of denim and (2 or 3 types of) wool? What is more masculine than construction worker shoes and layered denim and wool? Answer, nothing. (Okay, maybe corrugated steel, but it's hard to wear.)
A look at the referenced shoes.